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Smart bidding is useful to avoid wasting time on manually creating and managing advertising campaigns and Google Ad bidding strategies. Automated bidding strategies for Google Ads promise better conversions and optimized conversion values through machine learning. Read on to find…
Robert KneschkeShutterstockAdding Google Analytics to WordPress helps you to collect useful information about visitors to your website. This way, you can better pin down your target audience and tailor your marketing strategies to them. Here, we’ll show you how you can add Google Analytics to your…
metamorworksshutterstockGoogle Analytics offers several ways to associate website visits with specific sources. One of these is the UTM parameters that you attach to the links of your campaign and then evaluate in Google Analytics. We explain which UTM parameters are available and how you can create the…
What is predictive analytics? The subsection of big data analysis has similarities to data mining. But what exactly is the difference and how does predictive analysis actually work? We provide the answers on this method of data analysis, show you what it is used for, and what…
Roman SeliutinShutterstockFor decades now, cookies have been the principle tool used by web analysts to collect user data. These cookies are used to monitor the performance of websites or ads and to optimize pages for customers. But many users have since caught on to this questionable method of data…
Marketing experts know that individually placed advertisements rarely get customers to carry out desired actions. In order to become a paying customer, consumers need to encounter the product, brand, or company their being advertised to at different locations and at different…
Throughout the internet, users leave behind digital footprints: whether it’s while browsing your favorite sites, taking a look at different products or offers, or even just googling an address. With the help of analyses and algorithms, data-driven marketing makes it possible to…
Which parts of my site are the most effective? How do my customers navigate from A to B? How do visitors find my site, and what makes them leave again? For all these questions and more, web analytics can provide the answers. Web analysis tools such as Google Analytics use…
Robert KneschkeShutterstockWebsite tracking is very important in online marketing to be able to see how users are interacting on your site. The first choice is normally the tracking tool offered by the search engine, Google. But for data protection reasons, more and more users are looking for alternatives…
Google provides web developers with many free tools, but hardly any are as versatile and valuable to the SEO sector as the Google Search Console. Using the free analyzer tool, developers can take their website’s settings and technical optimizations into their own hands, gain…